/mi'kɛle/

I design products that launch

How I used memes to develop the vision of a company

The meme represents the starting point for all ideas. By defining a meme, the company will keep consolidating its secret recipe in the minds of its customers.

In this article I will use the psychological meaning of meme to introduce an original twist in the making of a design workshop that I hosted in a startup called Meeters.org.